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Rice Krispies Treats Original · Is It Clean Yet?

Rolling Out

Kellanova · Rice Krispies Treats

Rice Krispies Treats Original

Not quite clean yet.

Original Treats are on the Kellanova snack color list. Some wrappers still list Yellow 5; others do not.

What changed

Before

replaced
Yellow 5

After

replaced
Annatto

Timeline

Apr 28, 2025
Announced
Manufacturer or company commitment.
Mar 1, 2026
Rollout started
New formula began appearing in some markets.
Dec 31, 2026
Expected completion
Company-stated target, not a verification.

Sources

Manufacturer announcement · rank 2
Kellanova U.S. snack color update
Apr 28, 2025 · Verified ✓
FDA / government source · rank 4
FDA synthetic dye phase-out tracker (company commitment)
May 1, 2025

Have you seen the new formula?

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Formula seenDate seenRetailerZIPLabel photo URLNotes