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Is it clean yet?

Updated weekly

About

This is the changelog for the American grocery store. It is not a clean-food database, a wellness score, or a boycott list.

We track ingredient changes. You decide what matters to you.

Methodology

Each page is a SKU, not a brand. A product can reformulate more than once. Status describes the latest formula we have evidence for:

  • Announced — a company said it will change; current labels may not.
  • Rolling out — old and new formulas are both on shelves.
  • Changed — a current manufacturer list or photographed label matches the new formula.
  • Still uses — the tracked additive is still listed, whether or not a future change was promised.

Editors review every published change. Automated FDA or social ingest is a later hook; it will only queue items. Publication stays human-reviewed.

The site is updated weekly. We do not claim a daily crawl of every U.S. label.

Tracked ingredients

v1 concentrates on petroleum-based synthetic dyes and a short list of adjacent additives that companies are publicly removing. Absence from this list is not a safety claim.

  • Red 40

    dye · Allura Red, FD&C Red No. 40, E129

  • Yellow 5

    dye · Tartrazine, FD&C Yellow No. 5, E102

  • Yellow 6

    dye · Sunset Yellow, FD&C Yellow No. 6, E110

  • Blue 1

    dye · Brilliant Blue, FD&C Blue No. 1, E133

  • Red 3

    dye · Erythrosine, FD&C Red No. 3, E127

  • Blue 2

    dye · Indigo Carmine, FD&C Blue No. 2, E132

  • Green 3

    dye · Fast Green, FD&C Green No. 3

  • Titanium dioxide

    additive · TiO2, E171

  • Brominated vegetable oil

    additive · BVO

  • Potassium bromate

    additive · Bromate

  • Propylparaben

    additive · Propyl paraben

  • Vegetable juice color

    color · Vegetable juice, vegetable juice for color

  • Beta-carotene

    color · Beta carotene, carotenoids

  • Annatto

    color · Annatto extract

  • Turmeric color

    color · Turmeric, curcumin

  • Paprika extract

    color · Paprika oleoresin

  • Spirulina extract

    color · Spirulina, blue spirulina

  • Purple carrot juice

    color · Black carrot juice, carrot juice color

  • Beet juice color

    color · Beet juice, beetroot red

  • Fruit juice color

    color · Fruit juice for color

Source hierarchy

Evidence is ranked. Rank 1–3 can carry a verified mark. A news story or a user sighting can start a review; it does not close one.

  1. 1Current manufacturer ingredient list ✓
  2. 2Manufacturer announcement ✓
  3. 3Photograph of physical ingredient label ✓
  4. 4FDA / government source
  5. 5Major retailer listing
  6. 6Reputable reporting
  7. 7User report

Editorial policy

Copy stays dry and factual. No scare tactics. No dismissiveness toward people who care about dyes, and no lectures at people who do not.

Seed data for launch includes realistic sample reformulations drawn from public company commitments and label reviews. Treat individual SKU pages as editorial records, not legal filings.

Later FDA tracker ingestion and X/Twitter source collection are intentionally stubbed. They must not publish without an editor.

Updated weekly. We track ingredient changes. You decide what matters to you.