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Pop-Tarts Frosted Strawberry · Is It Clean Yet?

Rolling Out

Kellanova · Pop-Tarts

Pop-Tarts Frosted Strawberry

Not quite clean yet.

Frosted Strawberry frosting is moving off Red 40. Some 2026 cartons list vegetable juice; others still list Red 40 and Yellow 6.

What changed

Before

replaced
Red 40
replaced
Yellow 6

After

replaced
Beet juice color
replaced
Beet juice color

Timeline

Apr 24, 2025
Announced
Manufacturer or company commitment.
Feb 20, 2026
Rollout started
New formula began appearing in some markets.
Dec 31, 2026
Expected completion
Company-stated target, not a verification.

Sources

Manufacturer announcement · rank 2
Kellanova Pop-Tarts color update
Apr 24, 2025 · Verified ✓
Photograph of physical ingredient label · rank 3
Frosted Strawberry 12-count — Nashville
May 4, 2026 · Verified ✓

Have you seen the new formula?

Report a sighting. Photos of the physical ingredient label help the most. Publication stays human-reviewed.

Formula seenDate seenRetailerZIPLabel photo URLNotes